Project on amul company pdf

Presentation on amul advertisements by chandan sharma 23484 views. Amul butter, amul milk powder, amul ghee, amulspray, amul cheese, amul chocolates, amul shrikhand, amul ice cream, nutramul, amul milk and amulya in january 2006, amul plans to launch indias first sports drink stamina, which will be competing with coca colas powerade and pepsicos gatorade. Preface amul is the pride not only of gujarat but also of entire country. The main objective of practical training at mms level is to develop skill in student by supplement to the theoretical study of business management in general. Sep 02, 2018 brand equity in the marketing strategy of amul. Amul has list of products advertised to various countries few of its products are amul butter, amul cooking food butter, amul cheese get spread around, amul pizza parmesan cheese, amul shrikhand, amul fresh cream, amul excessive fat milk, amul natural ghee, amulya dairy products whitener, sagar tea and caffeine whitener, amul butter milk, amul. Amul turnover grows 17% to rs 38,550 crore in 201920 02 apr, 2020, 10. The objective was the ensure that the small fragmented milk producers received the maximum possible remuneration while creating low cost high quality products for. Objectives of the project introduction of the topic company profile of amul amul and cooperation gcmmf pest analysis amul 4ps of markering comparison between chocolate companies conclusion bibliography objectives of the project the main objective of the study on this project is to demonstrate the marketing strategies of amul india ltd. Objectives of a co operative society commerce essay. Today amul butter, amul milk powder, amul ghee, amulspray, amul cheese, amul chocolates, amul shrikhand, amul ice cream, nutramul, amul milk and amulya have made amul a leading food brand in india. So what is the marketing strategy of amul the segmentation of amul is the mass population and in general, you will find people of all different age groups and. Marketing strategy of amul amul marketing and business strategy. Prasanta kumar mohapatra pgdm of asian school of management a report submitted in partial fulfillment of the requirements of pgdm 200810 company.

Amul download and upload project reports related to amul. So what is the marketing strategy of amul the segmentation of amul is the mass population and in general, you will find people of all different age groups and demography enjoying amul products. Executive summary this final project was undertaken with the objective of consumer buying pattern towars. Prof vinod dumbre department of business management padmashree dr. Ltd which markets the popular amul brand of milk and dairy products said its. Videos you watch may be added to the tvs watch history and influence tv recommendations.

Amul is an indian dairy cooperative based in anand which is in the state of gujarat india. Amul project report milk cheese free 30day trial scribd. Amul download and upload project reports related to amul on. A person aspiring to enter in management profession must have practical knowledge of the subject. Because of the excellent products, the top of the mind positioning, the fantastic distribution and supply chain channels and finally the point of purchase branding and advertising of the amul girl, amul finds itself in a very strong position where its brand equity is concerned. Its success has not only been emulated in india but serves as a model for rest of the world. Scribd is the worlds largest social reading and publishing site. With your download, get the 16 best papers relevant to this one, including 15 top related papers. Amul is a company that strongly pushes itself as an indian company. B m vyas, recently said, amul is not a food company, it is an it. This is one company which is strong in urban as well as rural distribution. Amuls success led to the creation of similar structures of milk producers in other districts of gujarat. Description download project report on compani profile amul comments.

Preface the mms programme is well structured and integrated course of business studies. Amul is the top brand for ice creams and dairy products. This site has been used both to develop an intranet of amul distributors as well as a cyberstore for consumers, one of the first examples of ecommerce activity in india. Training is an integral part of mms and each and every student has to undergo the training for 2 months in a company and then prepare a project report on the same after the completion of training. Project on amul cheese 2 marketing economies scribd. Report on industrial visit to amul 3068 words bartleby. Formed in 1956, it is a cooperative brand managed by a cooperative body, the gujarat cooperative milk marketing federation ltd. If playback doesnt begin shortly, try restarting your device. Marketing strategy of amul covers various aspects of the business right from segmentation and targeting to the overall mission and vision of the company and the various parameters which the company executes to become the top brand that it has in the market. Market analysis and sales development of amul milk. A study on consumer buying pattern towards amul milk dissertation submitted to the padmashree dr. The cute image of amul girl kneeling in prayer, with one eye closed and another on a pack of butter with the words, give us this day our daily bread with amul butter got an immediate positive response from the public. Amul has evolved from its traditional image and now is a symbol of many things. It is the apex organisation of the dairy cooperatives of gujarat, popularly known as amul,which aims to provide remunerative returns to the farmers and also serve the interest of consumers by providing quality products which are good value for money.

It is a matter of great pleasure in preparing this project on such esteemed organization. Amul is recognized for well established distribution and delivery network for dairy products. Amul an analytical project report on amul diary in. Segmentation,targeting and positioning of amul bbamantra. Dahanukar college of commerce of mcom management part i, hereby declare that i have completed project on human resource management of amul company in the academic year 2012, as per the requirement of the university of mumbai as a part of masters in commerce management part i programme. Patil university in partial fulfilment of the requirements for the award of the degree of masters in business administration submitted by. Amul is also the largest exporter of dairy products in the country. There are various types of cooperative society which are as under. This was a reaction to the inefficient, corrupt monopoly polson in place at that point of time. This document was uploaded by user and they confirmed that they have the. The objective of industrial visit is to gain insight into practical knowledge in a. Nov 23, 2018 in 1966, dacunha and fernandes designed the mascots first public appearance on billboards. An analytical project report on amul diary in partial fulfilment of. To avoid this, cancel and sign in to youtube on your computer.

A project report chocolate amul anand milk union ltd. Long life uht products for urban populations, like amul taaza, which are. You will find amul present even in small towns and villages. Amul is an indian cooperative dairy company, based at anand in the state of gujarat. Amul products have been in use in millions of homes since 1946. Project on amul cheese 2 free download as powerpoint presentation. This paper has been divided in introduction, evolution of cooperative, brand building, range of products and conclusion. In 1996 amul was one of the first major organizations in india to have a website.

Amul butter, amul milk powder, amul ghee, amulspray, amul cheese, amul chocolates, amul shrikhand, amul ice cream, nutramul, amul milk and amulya have made amul a leading food brand in india. They drew on amuls experience in project planning and finishing. Amul is the first company in the cooperative form to adopt the erevolution. Marketing project on segmentation,targeting and positioning of amul. Formed in 1950 it is a brand managed by a cooperative body the cooperative milk marketing federation of gujarat ltd. The countrys largest food company, amul, is the market leader in butter, whole milk, cheese, ice cream, dairy whitener, condensed milk, saturated fats and long life milk. Report project report on compani profile amul please fill this form, we will try to respond as soon as possible. Amul follows a unique business model, which aims at providing value for money products to its consumers, while protecting the. It has nearly 50 sales offices spread all over the country, more than 3,000 wholesale dealers and more than 5,00,000 retailers. Market analysis and sales development of amul milk marketing project topics, mba base paper, advertising thesis ideas, dissertation, synopsis, abstract, report, full pdf, working details for marketing management mba, diploma in business, btech, be, mtech and msc college students for the year 20152016. Mar 17, 2019 the swot analysis of amul provides the strengths, weaknesses, opportunities and threats to the brand amul. The gujarat cooperative milk marketing federation ltd, which markets amul milk and dairy products, reported a 17% increase in turnover to rs 38,550 crore in the year ended march 31. Dec 09, 2015 small producers of milk in the state of gujarat established amul diary in 1946.